Management

A graduate of the specialization in E-business and business management is able to formulate and solve complex and unusual problems of a practical nature in the field of management, and in particular, innovatively perform tasks such as:

• create and run an e-business;
• describe, analyze and predict the course of phenomena and processes occurring within the organization and their environment, along with an in-depth analysis of mutual relations;
• apply appropriate methods and procedures for the proper performance of tasks and achievement of the organization’s objectives and fulfillment of the professional role in a strategic perspective;
• prepare reports, analyses and forecasts for decision-making in key areas of the organization’s activities.

A graduate of the specialization Management in the public and non-governmental sector is able to formulate and solve complex and unusual problems of a practical nature in the field of management, and in particular, innovatively perform tasks such as:

• conduct an analysis of the problems of a specific territorial and non-governmental unit in the context of meeting the needs of their stakeholders;
• identify sources and obtain material resources necessary to achieve their goals including writing proposals, establishing contacts with sponsors, using new methods i.e. social networks;
• create development projects and manage their implementation.

A graduate of the specialization in Marketing and Sales Management is able to formulate and solve complex and unusual problems of a practical nature in the field of management, in particular, to innovatively perform tasks such as:

• use the tools and instruments of modern technology in a way that fits into global development strategies based on social media marketing;
• plan and implement an “e-marketing” campaign independently and working in a team;
• launch their own business online and use the Internet in business activities.